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Learn More - Intellimarker™

The Intellimarker™ is a comprehensive benchmarking tool designed for Ambulatory Surgery Centers (ASCs). It acts as a powerful navigator, providing detailed financial and operational data against which ASCs can compare their performance, develop pro forma projections, and discover industry trends and insights.

Unlike other healthcare facilities, limited public information is available for ASCs. This was our motivation for publishing an ASC benchmarking study. Every year since our inception in 1995, VMG Health has had the privilege of providing valuation and consulting services to hundreds of ASCs across the country. In 2006, we began collecting financial and operational information from ASCs and publishing this information in an annual benchmarking study called the Intellimarker™.

The ASC landscape has and is constantly shifting, demanding ever-more comprehensive data to navigate its complexities. VMG Health is committed to staying ahead of the curve by investing in richer data sets and sophisticated analytics, ensuring Intellimarker™ remains a trusted partner for the thousands of organizations whom rely upon our study.

The Intellimarker™ ASC study is based on detailed information provided by over 580+ centers around the country, representing an aggregate surgical case volume of over 3.4 million cases. The information provided has been divided into sections which cover all significant areas of financial and operational performance. These benchmarking sections include:


  • Revenue
  • Expenses
  • Profitability
  • Liquidity
  • Volume
  • Case mix
  • Payer mix
  • Staffing Stats
  • Facility Statistics

Specialty Classes

  • Multi Specialty - All
  • Multi Specialty - No Focus
  • Multi Specialty - GI Focused
  • Multi Specialty - Ophthalmology Focused
  • Multi Specialty - Orthopedics Focused
  • Multi Specialty - Pain Focused
  • Single Specialty - GI

U.S. Regions

  • National
  • Atlantic
  • Midwest
  • Mountain
  • Northeast
  • Pacific
  • South

For Peer-to-Peer Insights: A Strategic Approach to Benchmarking

Compare to similar facilities

Utilize Intellimarker™'s filtering options to identify ASCs similar to yours in both Specialty Class or Region to ensure a meaningful comparison against relevant competitors.

Choose the right benchmarking metrics

Intellimarker™ allows you to drill down into specific metrics, uncovering granular trends and identifying areas of both excellence and potential improvement. Choose metrics that are most relevant to your organization's specific goals.

Create actionable insights

Benchmarking is not just about understanding where you stand; it's about charting a course for improvement. Translate your findings into actionable strategies. For example, if your revenue per case mix unit falls below the peer group average, investigate billing practices or renegotiate payer contracts.

Continuously monitor

Benchmarking is an ongoing process, not a one-time event. Regularly revisit your peer group analysis to track progress over time and adjust your strategies as needed. Intellimarker™'s dynamic data platform allows you to stay abreast of evolving trends and ensure your ASC remains competitive.

Charting Your ASC's Future with Confidence: Pro Forma Development

Define vision

Craft a clear picture of expansion goals, whether it's entering a new market, adding service lines, or increasing capacity. This vision will guide data inputs and inform financial projections.

Leverage market specificity

Utilize Intellimarker™'s granular data sets to factor in regional trends, case mix complexities, and payer mix realities specific to your target market. This ensures your pro formas are grounded in accurate and relevant data.

Test scenarios and continuously refine

Pro forma development is an iterative process. Adjust model variables like procedure volumes, staffing levels, and reimbursement rates to stress-tests plans and reveal potential risks and opportunities.

Build confidence

Intellimarker™'s transparency and credibility add weight to any financial projections, fostering trust and securing buy-in from key stakeholders.

VMG Health: Your Strategic Partner Beyond the Intellimarker™ Data

While Intellimarker™ unlocks a treasure trove of data, VMG Health elevates it to actionable insights and strategic advantage. We don't just provide the numbers; we offer the expertise to interpret them, craft tailored solutions, and navigate the ever-shifting healthcare landscape. Our team of seasoned healthcare professionals brings decades of experience in ASC operations, financial analysis, and market trends.

VMG Health is your strategic partner, empowering you to unlock the full potential of your ASC. With our deep industry knowledge, data-driven insights, and personalized guidance, we help you chart a course for sustained success in the ever-evolving healthcare landscape.

Go beyond benchmarks

Dive deeper than simple comparisons. We help you identify underlying drivers of performance, pinpoint areas for improvement, and develop data-driven strategies for operational excellence.

Transform pro forma into reality

Our pro forma development expertise goes beyond models and projections. We guide you through every step of expansion, from feasibility assessments to market analysis, ensuring your vision translates into a successful, sustainable reality.

Anticipate, adapt, and thrive

VMG Health becomes your trusted advisor, deciphering complex market trends and translating them into actionable insights. We help you stay ahead of regulatory changes, identify emerging opportunities, and proactively adapt your ASC to thrive in the dynamic healthcare environment.